This Privacy Policy details how Peruse Technology INC (“Peruse”, “we”, “us”, and“our”) collects, uses, discloses and secures personal information:
If, after reviewing this Privacy Policy, you have any questions or concerns, please send us an email to support@peruse.ml.
If you are a resident of Nevada, this entire Privacy Policy applies to you. However, please see Notice for Nevada Consumers below, which will also apply to you.
Who We ArePeruse is an Illinois limited liability company with the following contact information:
Peruse Technology INC
823 Milton Rd, Inverness IL
60067
United States
Although Peruse is not currently subject to the California Consumer Privacy Act or the EU’s or the UK’s General Data Protection Regulation (“GDPR”), we use the terms ‘controller’ and ‘processor’ or ‘service provider’ as they are commonly understood under applicable privacy laws. With respect to its collection and processing of personal information, Peruse generally acts as a ‘Data processor’ and ‘service provider’ when it collect sand processes personal information on behalf of its Customers in order to provide the Services. We also act as a ‘Data controller’ when we collect personal information on our own behalf and for our own commercial and business purposes, such as from Site visitors or to register Customers, to improve our machine-learning and artificial-intelligence technologies or send marketing.
Please note that how you exercise certain rights will depend on whether Peruse is processing your personal information as a ‘data controller’ or as a ‘data processor’ – as further explained throughout this Privacy Policy.
Any questions about this Privacy Policy or requests for access to or deletion or rectification of personal information that Peruse collects and processes should be addressed to us at support@peruse.ml.
Peruse may update this Privacy Policy from time to time, in its sole discretion. If we do so, we will post an updated Privacy Policy on the Site along with a change notice. Changes, modifications, additions, or deletions will be effective immediately upon their posting to the Site unless otherwise stated in the change notice. If we make material or significant changes, we may also send registered Customers a notice that this Privacy Policy has been changed. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the Site and/or Services, and/or your continued provision of personal information to us after the posting of such notice, will be deemed an acceptance of any changes and subject to the terms of the then-current Privacy Policy.
We are located in the United States. The personal information that we collect is stored on servers hosted by us or our authorized third-party service providers located in the United States. This means that your personal information will be collected, processed, and stored in the United States, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region, such as the GDPR. However, we are not subject to the GDPR at this time as a controller, our Customers are located in the United States and are asked to only permit end users in the United States with access to the Services.
By sending us personal information, you agree and consent to the processing of your personal information on servers located in the United States, which may not offer an equivalent level of protection to that required in other regions (particularly the European Union or the U.K.).
We collect information directly from you when you provide it to us, such as when visit our Site and request a demo or sign up for our Services. We also collect information indirectly, such as through the use of cookies and similar technology. We also collect and process information on behalf of our Customers in connection with their and their end users’ use of our Services.
Information Collected Directly from You
Communicating With Us
When you visit the Site, you may choose to fill out a web form, such as on our “Contact Us” page. In this case, you are sharing your personal information with us directly. Information that we collect from you consists of:
In addition, if you send us an email or otherwise contact us, we will collect the personal information that you provide to us at that time.
Using our Services
Creating an AccountWhen you become a Customer or signup to try the Services on a trial or evaluation basis, we will also collect personal information from you as applicable (Contact Information):
When you visit the Site, we, or authorized third parties, collect some information, including Device and Usage Information described below, using automated means such as cookies, web beacons, SDKs and server logs. For more information on our use of these technologies and the data that they collect, please see our Cookie Statement below.
When you visit, use or interact with the Site and/or Services, even if you do not have an account, we, or authorized third parties (such as service providers or, as explained below, External Ad Partners), may collect information about your use of the Site and/or Services via your device. Device and Usage Information that we, or these authorized third parties, collect consists of:
We process and store certain personal information on behalf of our Customers. In those instances, we are a data processor (or service provider) and the Customer is the data controller. When a Customer and/or its end users upload documents –which may contain personal information – in connection with its use of our Services (“Services Data”), we process and store such Services Data on the Customer’s behalf, and only in accordance with the Customer’s instructions to provide them with the Services and to improve our machine learning algorithms and to use such Services Data on an aggregated basis, as explained below.The type of Services Data that we process will depend on the documents that Customers and their users upload into the Services. Such Services Data may include, without limitation, names, phone numbers, email addresses, and other personally identifiable information. Customers are contractually prohibited from uploading the following to the Services: protected health information, data subject to the Gramm Leach Bliley Act and/or data that constitutes Payment Card Industry Data.If your information is processed by Peruse on behalf of a Customer (including as a Customer employee) in connection with the Services, please direct any questions about the processing of your personal information to the Customer. If you wish to exercise any individual rights under applicable privacy laws, please direct such requests to the Customer and the Customer will then coordinate with us. To the extent that we receive any such requests or other queries when we act as a data processor, we will pass your request or query on to the relevant Customer.
Why We Collect Your Personal Information and How We Use It
General Purposes
We, or our authorized partners, collect and process personal information in order to:
In some cases, we combine or aggregate the information for the purposes stated aboveNote that Services Data is processed by Peruse solely to provide the Services and to improve our machine-learning and artificial-intelligence technologies. We also may extract Services Data and aggregate such data so it is not tied to, or associated with, an individual or business and analyze, use and distribute such aggregated data. As noted in the Aggregated or Anonymous Information section below, we do not share personal information about you in this case and this data that is shared is not tied to an individual or business, without your consent.
We disclose your personal information under certain circumstances as further described below.Third Parties and Service Providers
Peruse shares personal information, including End User Information, with our third party agents, contractors, or service providers who are hired to perform services on our behalf or in order to assist with certain business purposes. These providers may operate or support certain functions of the Site and/or Services. Below is a list of categories of service providers that we may use to perform these functions (which are subject to change):
As explained, we also disclose personal information regarding Site visitors as well as our Customers (excluding Services Data) to External Ad Partners who assist us with advertising and marketing our Services. You may opt-in or opt-out depending on where you are located. In most cases, External Ad Partners collect your personal information directly from you, such as via cookies.
We may share your personal information with other companies under common ownership or control with Peruse, provided that these companies use your personal information as described in this Privacy Policy.
When Customer end users upload or submit documents into the Services, other authorized Customer users may view your documents that include your personal information, based on the administrative parameters of the applicable Customer account. For example, if you are a driver and submit your driver’s license, motor vehicle record or other documents that Customer’s human resource or other operational department requested, Customer’s human resources, or other operational department will be able to access and view these documents and the personal information included in these documents.
As we continue to grow, we may purchase websites, applications, subsidiaries, or other businesses or business units. Alternatively, we may sell businesses or business units, merge with other entities, obtain financing, and/or sell as sets or stock, in some cases, as part of a reorganization or liquidation in bankruptcy. In order to evaluate and/or as part of these transactions, we may transfer your personal information to a successor entity upon a merger, consolidation, or other corporate reorganization in which Peruse participates, to investors and/or to a purchaser or acquirer of all or a portion of Peruse’s assets, including bankruptcy.
We share anonymized, aggregated, automatically-collected, or otherwise non-personal information with third parties for various purposes, including (i) compliance with reporting obligations; (ii) business or marketing purposes; (iii) assistance for us and other parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, and/or functionality available through the Services, and (iv) to assist third parties in understanding industry and other business metrics and trends. We do not share personal information about you in this case and this data that is shared is not tied to an individual or business, without your consent.
Peruse may preserve or disclose your personal information in limited circumstances (other than as set forth in this Privacy Policy), including: (i) with your consent; (ii) when we have a good faith belief it is required by law, such as pursuant to a valid subpoena, warrant, or other judicial or administrative order (as further explained below); (iii) to protect the safety of any person; (iv) to protect the safety or security of the Site and/or Services or to prevent spam, abuse, or other malicious activity of actors with respect to the Site and/or Services; or (v) to protect our rights or property and/or the rights or property of those who use the Site and/or Services.
If we are required to disclose personal information by law, such as pursuant to a subpoena, warrant, or other judicial or administrative order, we will use reasonable efforts to provide you with notice of this disclosure requirement, unless we are prohibited from doing so by statute, subpoena or court or administrative order. Our policy is to respond to requests that are properly issued by law enforcement within the United States or via mutual legal assistance mechanism (such as a treaty), and to object to requests that we do not believe were issued properly. However, if we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or serious physical injury to a person, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), which will be determined on a case-by-case basis.
With respect to Services Data, Customers must review our Terms of Service, which address our retention and disclosure of information if required by law.
We do not knowingly collect any personal information directly from children under the age of 16. If we discover we have received any personal information from a child under the age of 16 in violation of this Policy, we will take reasonable steps to delete that information as quickly as possible. If you believe that we have any personal information from or about anyone under the age of 16, please contact us at support@peruse.ml
The Site uses third-party analytics tools that drop cookies and/or similar technologies to collect and store information about your device and use of the Site. We use analytics tools to calculate visitor, session and campaign data for analytics reports. The tools we currently use are listed below and we may change these tools at any time.
We may use Google Analytics. You can read more about Google’s practices in Google’s privacy policy. You can opt-out from being tracked by Google Analytics in a particular browser on a particular device by downloading and installing the Google Analytics Opt-out Browser Add-on for that browser.
We may use Hotjar, a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our Site with user feedback. Hotjar uses cookies and other technologies to collect data on our Site visitors’ behavior and their devices.This includes Device Information, Usage Information and Location Information. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please click here. You may also opt-out by clicking here.
We market and advertise our company and Services in a variety of ways. We may gather information from or about you in the following different roles:
Our communications to you for marketing purposes will contain instructions on how you can opt-out from receiving future communications, and if you consent to our use of your personal information for marketing purposes, you may always withdraw your consent. You may also directly contact Peruse about its marketing activities at support@peruse.ml.
Peruse engages third-party advertising networks (“External Ad Partners”) to display advertising about our Services when you visit other websites within that advertising network. Like many other companies, we rely on retargeting, also known as remarketing, which is a type of marketing strategy that helps businesses “remind” visitors of their products and services after they leave their websites. For instance, through the use of cookies (and similar technologies) placed by External Ad Partners, Device Information, Usage Information and Location Information (as explained above) are collected and then used to identify visitors to our Site on other websites. With this information, our External Ad Partners may serve relevant ads on consumers who previously visited the Site.Please note that with respect to advertising, our External Ad Partners share the information that they collect on our Site with many other companies within the advertising supply chain. Peruse does not have a direct relationship with these other companies.
To learn more about advertising cookies are, how they are used, and how to opt-out, please review our Cookie Statement below.
We use reasonably appropriate security measures designed to protect the security of personal information both online and offline. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. Please note, though, that no website or internet transmission is completely secure, so while we strive to protect your data, we cannot guarantee that unauthorized access, hacking, data loss or a data breach will never occur.
Certain internet web browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, we do not currently respond to DNT signals, whether that signal is received on a computer or on a mobile device.
To learn more about advertising cookies are, how they are used, and how to opt-out, please review our Cookie Statement below.
Use of Cookies and Automated Technologies on the Site
How you make choices about cookies and other tracking technologies depends on the typeof cookie or tracking technology being used. For details on how to manage your preferences for cookies and tracking technologies within your web browser, please see our Cookie Statement below.Some visitors in some locations may be required opt-in to non-essential cookies, as explained in the Cookie Statement below.
Some visitors in some locations may be required opt-in to non-essential cookies, as explained in the Cookie Statement below.
If you are receiving promotional emails from us, you can choose to stop receiving those by following the unsubscribe/opt-out instructions in those emails.
To request access to, or to make changes to, data that we have collected from you via the Site or Services, please email us atsupport@peruse.ml.
We do not sell your personal information within the scope of, and according to the defined meaning of a “sale” under, NRS 603A.
Last updated: January 10, 2024
This Cookie Notice describes how we use cookies (and what they are) and the choices that you have to manage the cookies that we use. Throughout this Cookie Notice, we use capitalized terms defined in the Privacy Policy.
A cookie is a small text file stored on your computer, tablet or mobile phone that makes it possible to save and track data about your use of our Site –including personal information . Some cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for analytics, functionality as well as advertising and marketing efforts. Other technologies (such as software developer kits or SDKs, web beacons and pixels) work in the same manner as cookies to collect information from about you, as explained in our Privacy Policy . Through the use of these technologies, we collect Device Information, Usage Information and/or LocationInformation, as defined and explained in the Privacy Policy.
We use the following types of cookies on our Site and in our Services.
These cookies are necessary – or “essential” – for the Site to function and cannot be switched off in our systems. They are mostly only set in response to actions made by you, such as setting your privacy preferences, logging in or filling informs. You can set your browser to block or alert you about these cookies, but if you do block them, some portions of the Site will not work. These cookies do not store any personally identifiable information.
These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services require the use of cookies. If you do not allow these cookies then some or all of these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. For instance, Google Analytics and Hotjar cookies are performance cookies. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising and marketing partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites (e.g., retargeting), including social media platforms. Note that when targeting cookies are dropped, your personal information (such as Device Information) will be shared with multiple other parties with whom Peruse does not have a relationship.
You can disable and/or delete cookies from your computer, tablet or mobile phone by managing your browser settings. How to manage and disable cookies depends on your browser, so you should visit your browser settings for more information.retargeting), including social media platforms. Note that when targeting cookies are dropped, your personal information (such as Device Information) will be shared with multiple other parties with whom Peruse does not have a relationship.
To learn more about how to opt-out tracking by Google Analytics, click here.For further details and information on blocking Hotjar, please click here.
Our advertising partners adhere to certain advertising principles. You may visit to receive more information about the collection and use of information about your online activities for interest-based advertising, or to learn how to opt-out of having your data used for interest based advertising by Digital Advertising Alliance (DAA) participating companies.
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